QR Code Usage at Dataran Merdeka KL QR Trail: A Start to Smart Tourism Destinations

This study assesses the application of QR code in tourism industry by focusing on Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis based sustainability aspects Dataran Merdeka KL trail. The SWOT was done on-site observation interviews. We found trail has a lot strengths, especially its location historical values that will remain history. However, lack promotional activities constitutes weak side Regarding opportunities, collaborations product enhancement should be considered. Vandalism, unforeseen weather conditions, emergence new technology pose threat to As for aspects, financial support, job Sustainable Development Goals Centre (SDGs) constitute while insufficient funds, safety risks, limited garbage disposable bins represent weaknesses. numerous opportunities like internship programs or educational courses, developing recycling hub, environmental campaigns were feasible. Notably, funding issues, leakage, loss degradation few identified threats. study’s findings generate significant information concerning smart Malaysia’s destination, allowing providers future scholars comprehend implication advancement industry. paper is one first evaluate